Consent surely has to be the basis on which consumers and businesses interact with each other.
For anything from going to the local bowling alley, to applying for a mortgage, to signing up for a cellular phone, to choosing to post pictures on Facebook, yes, the vendors of these services must recognize and be aware of privacy expectations on behalf of their customers. Customers have to be able to consent, or not, to these services. I don't know how we get around this idea that consent must end up being the principal basis of these commercial relationships.
Go ahead, Mr. Karanicolas.