The overly cumbersome part is the tricky thing. One of the challenges, of course, is that there are a lot of so-called free apps and free social media platforms and free services that are not free. The currency that you pay is your personal information. In that context, it does make it harder to draw a line between what is reasonably necessary, since they're the ones who are deciding what they need in order to make their business model stay afloat. I think that's another challenge as well.
On February 23rd, 2017. See this statement in context.