Absolutely.
Thanks to all of the witnesses.
I got married a number of years ago. When I and the wedding party bought our suits for the wedding, we bought them from Indochino online. For the next few months, after I logged into my Gmail, I got a Google ad popping up, saying “Visit Indochino”. I don't recall reading the policy when I signed up for Gmail. I don't recall what I consented to. Apparently I consented to that.
Now I'm okay with that targeted advertising, but I want to ask Ms. Morin this. You say the consent model works. I think the principle-based model that we have under PIPEDA is why you have all said it has stood the test of time in its own way. Now I take your position, Ms. Morin, that we ought not to change the consent model if it's working just fine for private practice.
Ms. Stoddart and Mr. Israel, should we be looking at ways to change the consent model? The current Privacy Commissioner has a discussion paper right now that talks about big data and the Internet of things, and suggests that perhaps the current consent model is insufficient. Is it insufficient?