Thanks very much.
My last question is for Mr. Hill. You had said—and I might misquote you a little bit—that there are enormous barriers to enabling consent, and that you were looking at perhaps a framework where there would be reasonable expectation that there would be additional purposes. Implied consent would expand perhaps where that new purpose does not put the consumer at risk or might in fact benefit the customer.
Just so I have some clarity, you're not talking about secondary marketing purposes, though, are you?