Mr. Wally Hill at the Access to Information, Privacy and Ethics Committee

On May 11th, 2017. See this statement in context.

May 11th, 2017 / 4 p.m.

Vice-President, Government and Consumer Affairs, Canadian Marketing Association

This is a challenging area in terms of actual implementation.

I mentioned in my remarks that we have in our code of ethics stringent guidelines regarding the collection of children's data. Marketers who are doing so are required to obtain express consent from parents or guardians, but—

See context to find out what was said next.