Good afternoon, Mr. Chair and honourable members.
My name is Sonia Carreno, and I am the president of the Interactive Advertising Bureau of Canada. I am accompanied today by Adam Kardash. Adam is counsel to the IAB and chairs the national privacy and data management practice at the law firm Osler, Hoskin & Harcourt. We both thank you very much for the opportunity to speak with you this afternoon.
By way of background, IAB Canada is a not-for-profit association exclusively dedicated to the development and promotion of the rapidly growing digital marketing and advertising sector in Canada. IAB Canada represents over 250 of Canada's most well-known and respected stakeholders in the digital advertising and marketing sector, including numerous small and medium-sized enterprises.
Companies in the digital advertising and marketing sector offer a wide range of highly innovative products and services, including valuable service offerings to individual Canadians. This sector is intensely competitive, and the long-term success of its members is fundamentally predicated on their ability to continually design, develop, offer, and improve valuable digital products and services. Our members are data companies. The products and services offered by our members inherently require the processing of data, and often this data includes personal information. Our members recognize that their long-term success as commercial enterprises requires the respectful treatment of personal information in their custody and control, which includes complying with PIPEDA and other applicable privacy legislation.
I'm going to turn it over now to Adam Kardash to talk a little bit more about PIPEDA's framework.