Rather than focusing on the ease of access, it's more about how relevant the information is to a specific individual and the sensitivity of the information. I say that, because it's relatively easy to get information about the location of thousands of people using the Queensway at rush hour to deliver traffic information; and it's relatively easy to analyze thousands of different voice patterns in order to feed a translation program that does it automatically on the fly on your device.
It's still not really relevant to an individual, as some of the tougher questions we'll be dealing with today are when you're dealing with specific pieces of information tied to an individual that may have reputational harm or benefit.
That doesn't necessarily mean that PIPEDA needs to be reformed or that consent needs to be re-examined to address that. It is a subset of the conversation, and it's one that needs to be addressed specifically in the context of an individual understanding what information is available about them and what recourse they have to have that information removed within the context of how society thinks that information should be available.