I think there's a challenge in the sort of prescriptive legislation that the United States has. Saying 13 is the barrier to having an account with online services effectively means that you have a world in which people pretend they're older than 13. As you said, they click on the.... Or services aren't developed for people in that age group, because the burden of trying to meet that standard is so great that the investment is very large.
That's one of the reasons why it's taken us to this point to develop some of those tools to help families and individuals try to create that structured environment. You're completely right, though, in that parents alone can't see and educate their children and you can't get children to realize the risk of their behaviour online without outside help.
I'm the vice-chair of MediaSmarts, which is a digital literacy organization, and we also work with coding programs like Actua and Ladies Learning Code to try to attack this program from two different directions—making sure that children have the technical skills to understand the devices they're carrying around and the programs they're interacting with and also making sure that their parents and their community and their teachers have the civic programming to be able to have a sophisticated conversation with people who are developing as adults around their interactions online.
To your point about—and it's a word that hasn't been mentioned yet—predators, there are specific technological investments that we and other companies are making in those particularly graphic and horrific parts of online activity. We're intercepting those as quickly as possible and working with law enforcement to eliminate that portion of behaviour online, because there's a recognition that there's a very dangerous space that needs to be addressed directly and forcefully.