There's a difficult question here, which is how exactly a company like Google or any other company would identify an individual to a level where they would then be certain to enforce those tiers. That's part of the challenge that COPPA presents, in that you don't want to create a record of someone who's under 13 years old, right? That's why we focus on the family unit and having authority figures recognize who in the family needs that level of influence and that level of control.
On June 1st, 2017. See this statement in context.