I'm personally not at all familiar with that, so I'd like to look into it. In terms of every conversation I've had with the members, they believe strongly in the idea of consent and reasonable consent: that their consumers would reasonably know how their information was being used and that they had consented to it.
Again, it's not in their business interests to do something like that. If a consumer did find out about it and was very upset, for whatever reason, for whatever happened in that particular situation, that would not be in their business interests.
I'd be interested in learning more about this, because that's not been my experience in terms of all the conversations I've had with members.