From a retail perspective, because the nature of retail is such a reputational one, the members that the Retail Council represent want their brand to be known, and of course, many of the members that we represent are very familiar household names. For them, the interest of protecting the privacy of their consumers is inherent in their business, as opposed to something that would be less technology neutral and more specific, that would not allow that kind of flexibility to adapt to change over time. They inherently already have that self-interest. It's a reputational issue, and they want to keep their consumers happy and coming back.
On June 1st, 2017. See this statement in context.