Just to clarify, it's 45,000 storefronts, which would be approximately 2,000 to 3,000 members. From my estimation and the conversations I've had with the members, the level of awareness is already extremely high. Because of the self-interest and the need to protect their consumers' information and wanting to keep their consumers coming back, that level is already quite high.
On June 1st, 2017. See this statement in context.