This question is for you, Mr. McLinton. I wanted to get your thoughts on something.
I was reading an article about how when a customer walks into a retail store now, there's technology—either through Wi-Fi or through Bluetooth—whereby you can analyze exactly where they're going in the store and where they're stopping in the departments, but consent has not been given. In terms of consent being implied or explicit, do you feel that it should be implied, or do you feel that customers should know that as they're travelling through the store they're being monitored in some way?
The reason I ask is that with cellphones and other smart phones right now, you have unique identifiers in the phone, so I know there's probably going to be some de-identification of the data. You're not linking to a name, an address, or an email, but there is a unique identifier in the phone, and that data can be reidentified in the future. Is there no worry that this could happen?