Generally, in the area of privacy, I think of the EU as a leader and the reason for that is that they treat privacy as a human right. I think when you come at privacy as a human right, you start to see things a little differently and when you look at a market like digital communications, for example, you start to understand the costs associated with maintaining privacy are costs that are associated with respecting and honouring basic fundamental human rights.
The EU has been a leader in that regard and I think they have been courageous in the face of industry. When industry has made threats and said things were impossible, they have gone ahead and stood their ground and said we have a job to do and protecting basic human rights is one of them and here is our bottom line. It's the same as we've done with environmental issues. For instance, paper companies used to like to dump garbage into rivers. We said, you'll have to stop that and they said, that's going to cost a lot of money. We said, okay, because as a community, basic access to safe water is a fundamental part of who we are.
That's a long-winded way of saying that I do look to the EU. I think COPPA in the U.S. is a really interesting mechanism for protecting children's rights as well.