Good afternoon. Thank you very much for coming here today.
I want to pick up on this idea of consent. I don't want to kill the idea totally.
Some people have suggested that maybe consent should be defined differently, in the sense that there should be a model of consent to which all these service providers or the people who are using the data could agree, with a certain stipulation of agreed-upon rules whereby that model would be defined clearly for all those companies. Then, if a company or an organization were to step outside of the rules, they would highlight which rules, first to make for less reading but also to be more specific about how they were going to use that information differently.
Now, I know, Ms. Bailey, you're not a huge fan of consent. I'm just trying to see—