First of all, I need to understand exactly who the stakeholders are. Obviously, the parliamentarians are stakeholders, the lobbyists are stakeholders, and I don't know them. I will have to work with the office to see what kind of outreach they already have in place and how we can expand that. I will certainly make sure that I meet with them, that I listen and get their take on what's going right or not so right, and make sure that we promote the work of the office.
I think we need to be out there. I'm even thinking we need to be even at the university level. It's complicated legislation. There are a lot of things that they need to know about, and I don't know that, instinctively, they do, so we have to reach out to lobbyists. Canadians need to understand that lobbying is okay; it's a good thing. I find that every time we hear the word “lobbyist”, there's almost a negative connotation to it, which shouldn't be happening.
I'm going to try to work with experts in the field of communication and find a way to reach out and make sure they understand the role of the office.