That's the reason we launched that process; it all started with some of the other applications. I mentioned when Vidéotron offered a set of music services with zero rating. Those services did not count toward the data cap. We looked at that and we said we didn't want this to occur otherwise and have to look at it more broadly, so we launched a public notice. We had an oral hearing in October 2016, with the decision in April 2017. We walked through all the different cases, because in subsection 27(2) the bar is unjust discrimination or undue preference, not just discriminatory preference. There has to be some effect that is not in line with the policy objectives of the act.
We found that in certain cases there may be things that are okay from a differential pricing perspective, but very few. When we looked at just accessing your bill and paying your bill online, we felt that wouldn't affect any other content providers, so that probably wouldn't be a problem. They were things that we thought were agnostic to the application, such as time-of-day data allowances with unlimited data during the midnight hours or whatever, and some counting of the daily use at other times. There still was some discrimination, but it wasn't undue, in our minds. We thought that was probably okay.
We walked through all the different types of cases, and the ones we thought were the most at issue were the application-specific ones, especially the ones through which you would prefer your own application, your own content, your own service over others when that would cause them to have a disadvantage. We obviously support a fair and open marketplace where innovation happens at all edges of the application space, from the small companies to the large.