Just to help you understand the notice and notice system that was enshrined in our Copyright Modernization Act five years ago, it is a practice that ISPs were engaged in voluntarily for about 10 years before that. It's a solution that's not as drastic, one might say, as the notice and take down regime in the U.S. under their Digital Millennium Copyright Act.
Basically what happens is that a rights holder will send to the ISP a URL for which we then act as a post office, to match it to tombstone information—i.e., a customer's email address—and we act simply to pass that note on to the end-user, which tells the end-user that the rights holder is aware that the end-user is downloading their content illegally. That's effectively what happens. This is all done automatically. The match is done automatically. We don't even see these notices. They just pass right through our system. That's the notice and notice system. It informs the end-user that the rights holder is aware that the end-user is downloading their content and is infringing their copyright.
That cannot work in a streaming context because the software isn't there to make that detection, so it's ineffective.