What worries me is what you were talking about; I think you said there are spills happening all the time. Even if you wanted to maintain it in a small, local campaign—just things that you're keeping or that a commercial entity is keeping track of, purchases of people in their store, or for advertising—when this is happening accidentally....
We're not talking about legislation that says you must notify when you share the information with X, Y, or Z, because many of these entities won't even know that they're sharing this information. It's out there in a place where then somebody else can access it. Really, it seems to me the problem is at the aggregate level, at which you have other entities seeking information, combining information, and then selling that information. Really, that's where we need to be focused, on the selling of that large mass of information that's perhaps collected from multiple different sources.