I understand what you mean. At press conferences, the government announces the program, but not always the details; they come later. At any rate, for just about every program launched this year, the program would be announced—usually by the Prime Minister, himself—and only rolled out four or five weeks later.
It came as a big surprise to me that you were working on the program with WE Charity.
Do you not see promoting the program to MPs as a form of lobbying?