Evidence of meeting #15 for Access to Information, Privacy and Ethics in the 43rd Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was documents.

A video is available from Parliament.

On the agenda

MPs speaking

Also speaking

Martin Daraiche  President, NATIONAL Public Relations
Chantal Benoit  Director, NATIONAL Public Relations
Martin Perelmuter  President, Speakers' Spotlight

11:05 a.m.

Conservative

The Chair Conservative David Sweet

Good morning, everyone.

Colleagues, I want to advise you right up front that after the testimony and questions and answers today we're going to be going in camera, not for a general business meeting but on something specific to the motion we're studying right now in regard to witnesses. We are required to go in camera. We will be sending you a new password and link for the in camera portion, which will be for only five or 10 minutes at the end of this meeting.

With us today as witnesses, from NATIONAL Public Relations, we have Martin Daraiche and Chantal Benoit; and from Speakers' Spotlight, Martin Perelmuter. The witnesses have seven minutes.

Mr. Daraiche, are you doing the entire seven minutes yourself, or are you splitting them with Madame Benoit?

11:05 a.m.

Martin Daraiche President, NATIONAL Public Relations

Good morning, Mr. Chair. Ms. Benoit and I will be splitting the seven minutes.

11:05 a.m.

Conservative

The Chair Conservative David Sweet

Mr. Daraiche, you're the first one up. Go ahead. You have seven minutes between you and your colleague.

11:05 a.m.

President, NATIONAL Public Relations

Martin Daraiche

Mr. Chair, Madam Clerk and members of the committee, for over 12 years, I have proudly worked for NATIONAL Public Relations, headquartered in Montreal.

I am appearing before the committee today in my capacity as president of NATIONAL Public Relations. I am joined by my colleague Chantal Benoit, director of consumer relations, at our Montreal office—

11:05 a.m.

Conservative

The Chair Conservative David Sweet

Just a moment, Mr. Daraiche.

Mr. Barrett, do you have a point of order?

11:05 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

Yes. I'm not hearing any translation on the English channel. I just want to be able to hear Mr. Daraiche's statement.

11:05 a.m.

Conservative

The Chair Conservative David Sweet

Mr. Daraiche, you can begin once again and we'll get our technical crew to make sure that the translation is coming through.

11:05 a.m.

President, NATIONAL Public Relations

Martin Daraiche

All right.

For more than 12 years, I have proudly worked at NATIONAL Public Relations, whose head office is in Montreal. I am appearing before the committee today in my capacity as president of NATIONAL Public Relations. I am joined by my colleague Chantal Benoit, director of consumer relations at our Montreal office and manager of our mandate with WE Charity.

Before Chantal provides an overview of our mandate with WE Charity, I'd like to say a few words about our firm and what we do.

Today, NATIONAL has nine offices in Canada, from coast to coast. Our pursuit of excellence and our desire to help our clients succeed drive us as we deliver on every single mandate. Each of our 300 professionals embodies our values: quality, commitment, innovation, collaboration, integrity, accountability and respect.

Year after year, more than a thousand Canadian organizations entrust our firm with mandates. The organizations range from small and medium-size enterprises, large corporations and not-for-profit organizations to professional associations, public corporations and umbrella organizations. The mandates can be very straightforward or incredibly demanding, from organizations big or small.

Our area of activity is very broad, attesting to our ability to deliver on the most complex mandates: social acceptability, public affairs, business communications, financial communications, digital communications, stakeholder relations, consumer relations, media relations and so on.

By choosing to work with NATIONAL and surround themselves with seasoned professionals who are active in society and the community, our clients, including WE Charity, are putting their confidence in a partner they can rely on. They look to us for our expertise and our commitment.

Our mandate with WE Charity is no different from the work we do for our other clients. In a world where the number of ways to communicate continues to grow and the flow of information continues to skyrocket, we help our clients promote their projects and organizations more effectively and engage in dialogue with their target audiences.

Clients like WE Charity also look to us for our ingenuity, effectiveness and ability to deploy efforts rapidly in the face of heavy demands and tight deadlines.

WE Charity approached us for support because we have the experience and skills to deliver on such a demanding mandate. A WE employee first reached out to a colleague in our Toronto office on May 15 via LinkedIn. She wanted to arrange a meeting to explain what they wanted to do and initiate discussions so that we could put together a service proposal. That took quite a few days given the complexity and scope of the project.

Cabinet approved the program on May 22, and we began working on the mandate on May 25. At no time were we involved in the contract negotiations between WE Charity and the federal government, either directly or indirectly. What is more, we were never in contact with elected officials or public servants to help WE Charity obtain the contract. We never did any lobbying on behalf of WE Charity.

My colleague Chantal Benoit will now speak to the specifics of the mandate we were given by WE Charity.

11:10 a.m.

Chantal Benoit Director, NATIONAL Public Relations

Thank you, Mr. Daraiche.

Good morning, Mr. Chair, Madam Clerk and members of the committee.

National's mandate with WE Charity was for communications. Our mandate was not to manage the Canada student service grant program in Quebec, nor to act on behalf of WE Charity as an intermediary between them and the federal government.

Our role was to provide communication support to WE to raise awareness for the grant program among non-profit organizations, students and other stakeholders in Quebec and in francophone communities outside of Quebec. The objective was to help as many non-profits and students as possible get through the COVID-19 pandemic during the summer.

In order for as many people as possible to receive help and for students and non-profits to register, they first had to know about the program. Our job was to raise awareness of the Canada student service grant program among the target groups. Our mandate included preparing the French content, providing program-related media monitoring and developing the social media content.

It was very clear from our earliest discussions that this was a very large-scale project, one with a very ambitious objective and, above all, a very tight deadline—barely a month. Our work on the mandate began on May 25 and ended on July 3, 2020, when WE Charity transferred responsibility for the program to the federal government.

Our mandate was to support WE Charity for its communications, to raise awareness of the program.

Thank you.

Mr. Daraiche would be happy to answer any questions you have to the best of his knowledge.

11:10 a.m.

Conservative

The Chair Conservative David Sweet

Thank you, Ms. Benoit.

We're going to move to Martin Perelmuter now for his opening remarks, but first I want to check with Madam Lattanzio.

Can you hear me okay?

11:10 a.m.

Liberal

Patricia Lattanzio Liberal Saint-Léonard—Saint-Michel, QC

Yes, I can.

11:10 a.m.

Conservative

The Chair Conservative David Sweet

Thank you very much.

We didn't have a chance to get a sound check for my colleague, so I wanted to make sure she was okay.

Mr. Perelmuter, go ahead for seven minutes, please.

11:10 a.m.

Martin Perelmuter President, Speakers' Spotlight

Thank you, Mr. Chairman.

My name is Martin Perelmuter, and I'm the president and co-founder of Speakers' Spotlight.

Twenty-five years ago, my wife Farah and I got married, quit our jobs and started a business together out of a spare bedroom in our apartment. We had no speakers, no clients, no industry contacts or experience, and in fact, we had virtually no business experience of any kind, but we believed that, if we built our business on a foundation of trust and integrity, then the strength of our relationships with clients and speakers would ultimately determine our company's success.

Over the past 25 years, thanks to a tremendous amount of hard work, some good luck and the kindness of many people along the way, we've built a company we're extremely proud of. We're still a small business and today have a team of 27 of the most dedicated, hard-working and caring people I've ever known. We're honoured to represent many of the country's leading thinkers, inspiring individuals and outstanding speakers.

Our speakers' experience is as broad as it is deep, and they are all leaders in their respective fields, which include business, politics, sports, media, academia, science, technology, culture and entertainment. We book these individuals to speak on various topics from leadership and management to strategy and culture, to disruption and innovation, marketing and branding, diversity and inclusion, health and wellness, inspiration and more. Our clients represent a cross-section of leading corporations, associations, government agencies, colleges and universities, charities, health care organizations, school boards and educational institutions. Our expertise is connecting the right talent with an organization and managing the logistical arrangements so that everything runs smoothly.

A few of our speakers include astronaut Chris Hadfield, Olympian and mental health advocate Clara Hughes, technology entrepreneur Michele Romanow and CFL icon and humanitarian Michael “Pinball” Clemons, to name just a few.

Nine months ago, when COVID-19 hit, like for so many people and so many businesses, our world changed practically overnight. Our industry, the events industry, along with restaurants, bars and the travel and tourism industry, has been hit particularly hard. In just a few days in mid-March, we saw hundreds of speaking engagements that were to take place over the next three months, normally one of our busiest times of the year, wiped off the calendar. When the dust settled, it became clear that not only spring events were cancelled, but we likely wouldn't see any in-person conferences or events for the remainder of the year and beyond.

In the middle of a pandemic, with everyone working from home, we had to completely reimagine and reinvent our business on the fly. That's what we did. We pivoted to offering virtual speaking engagements to our clients. Needless to say, it was tough going, as very few clients were familiar with virtual platforms, and as a result, our business was down significantly. Of course, this is not just our story. This is the story of so many small businesses in Canada and throughout the world.

This brings us to the summer, when we received and responded to an order from the ethics committee to provide records pertaining to a wide range of speaking engagements dating back to 2008. Before I speak to our experience with the committee, I think it is important to make clear that we have no knowledge pertaining to the operations of WE Charity, the Liberal government or the Canada student service grant program. Like most Canadians, the first time we heard about the program was in late June or early July when we read about it in media reports.

I'd also like to make it clear that neither our company, Speakers' Spotlight, nor my wife Farah or I personally have any political affiliation. We have never actively been involved with any political organization, and I don't think we've ever even donated to a political party or campaign. In fact, if you look at our roster of political speakers, you'll see we work with people from across the political spectrum, including Rona Ambrose, Preston Manning, John Baird and Ambassador Bruce Heyman.

Given the scope of the request and the fact that we were given less than three business days to provide records dating back 12 years while our entire team was working from home due to the COVID-19 pandemic, it was impossible for us to meet the timeline set by the committee. Consequently, we asked for an extension to address the order, which was granted to us.

Prior to the new deadline, we were contacted by the clerk of the committee and told not to submit a response due to the prorogation of Parliament. In mid-October, we were once again contacted by the clerk of the committee, and once again, we promptly responded to the clerk's communication and let her know we would co-operate when called upon. On November 17, we received an extract from the Minutes of Proceedings of this committee containing an order for the production of documents. We complied and produced the documents on November 23, yet we've been the subject of many ridiculous claims and false accusations, which I won't dignify by repeating here.

On behalf of my staff, however, I must bring up the fact that, for the past three months, our company has been the subject of harassment, including personal threats to us and our staff. We have also been the target of a campaign designed to discredit us personally and cause reputational damage to our company. This is all outlined in my November 12 letter to you, Mr. Chairman, which I understand has been distributed to all members of this committee.

These events have transpired, despite the fact that we have treated this matter extremely seriously and at all times have responded to and communicated with the committee, following its requests and instructions. We're private citizens in a private company who have been needlessly dragged into the middle of this political firestorm and find ourselves caught in the crossfire.

Finally, I wish to remind members of the committee, as holders of public office in these increasingly divisive times, that your words and actions have consequences and that private citizens should not be used as tools to further political ambitions or agendas.

I now welcome your questions related to the files are that the subject of this order.

11:15 a.m.

Conservative

The Chair Conservative David Sweet

Thank you very much to the witnesses for their opening remarks.

We'll now go to Mr. Barrett.

December 7th, 2020 / 11:15 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

Good morning.

Thank you to the witnesses for joining us this morning.

Mr. Perelmuter, in your August 31 letter to me, you stated that you were unable to disclose client information outside the order of a committee, and I appreciate that. Did you inquire with clients Margaret or Alexandre Trudeau to request their permission to share information about their speaking engagements outside of an order from committee?

11:15 a.m.

President, Speakers' Spotlight

11:15 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

With that said, are you able to confirm if Ms. Margaret Trudeau was paid to speak at the July 2, 2017, Canada Day event in Ottawa?

11:15 a.m.

President, Speakers' Spotlight

Martin Perelmuter

My understanding is that I'm here to discuss the speaking engagements of Justin Trudeau and Sophie Grégoire Trudeau from, I think, October 2008 to the present.

11:20 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

Okay, so you're unable to disclose the information.

11:20 a.m.

Conservative

The Chair Conservative David Sweet

Just a moment, Mr. Barrett.

Mr. Perelmuter, you do have an obligation before a parliamentary committee to answer the question that's put to you and to answer it accurately.

Go ahead, Mr. Barrett.

11:20 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

I'll just ask if the witness is able to confirm if there were fees paid for that event.

11:20 a.m.

President, Speakers' Spotlight

Martin Perelmuter

Can you repeat the date of the event?

11:20 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

It's the July 2, 2017, Canada Day event in Ottawa.

11:20 a.m.

President, Speakers' Spotlight

Martin Perelmuter

No, that was not an event that we had organized.

11:20 a.m.

Conservative

Michael Barrett Conservative Leeds—Grenville—Thousand Islands and Rideau Lakes, ON

Okay.

Having had that conversation with those two individuals, are you able to—