I respectfully disagree with that. I think it's been a constant evolution. Some of the parts that have been more publicly made available to the changes we've made were more publicly spoken about, but this has been a constant evolution in our company since the onset, since 2008. We had human moderation available on our sites when it was a word that didn't even exist, when Facebook and any of the other main platforms in the world never used it.
These were all things that we started. We weren't public about it, but these are things we did since the beginning. They've been core to the way we wanted the company to run.