It's a bit of a technical explanation. That's why I'm going back to the site.
If someone actually does make a search on the site for “Dave”, as an example, and they keep searching on the site for “Dave” over and over, irrespective of whether the content about Dave is on the site, because of the integration done with Google analytics and dynamic searches, Google then indexes that people are attempting to search for that, irrespective of whether the content shows up. Because we're an authority in the adult space, if you follow almost any keyword with the word “adult” or “porn”, basically Google will index.
Now, when you're searching for that word on Google, it might dynamically fill in your search query as if Pornhub has replied. It'll send you to Pornhub, but it doesn't mean that content is actually there. Now, if it's a banned word—