This is a very important question, and I thank you very much for actually starting with it, because that's the core of this meeting. Sexual material, child abuse material has no place on our platform. It makes us lose money. I will walk you through two steps to exactly explain this point.
When you see this kind of material on our website, it completely ruins the brand that we have been trying to build for over a decade. The Pornhub brand, which is known worldwide, has the trust of its users. When the four million Canadians who come daily to Pornhub see this disgusting kind of material, they lose trust and faith in us—