It's a good question. It's probably understanding the digital challenge and what it represents to the whole of government, including my office, and how to use it positively. We all see how it's being used—quite often negatively—but it can also be a very useful tool. I don't think we have really mastered it.
To what extent can we use social media in order to get our message out better, to educate people and to instill confidence? I think we are all struggling with the digital challenge in every sphere of our lives, mine included.