Yes, definitely. The media are often required to be transparent about the tools they use. Most of the media now have a charter under which they are required to indicate whether artificial intelligence software has been used. So the media are being transparent, but full transparency from the social networks about their algorithms should also be required.
The good news is that there are agreements on the role of the media and fact-checking among the major international press agencies like the Canadian Press, Agence France-Presse and the Associated Press. So videos can be streamed in only a few minutes or a few hours. But the future looks bleak, because there will certainly be deep fakes during the next federal election.