Yes, definitely. There are also tools, like CrowdTangle, that can identify whether information is viral or not, but Meta is unfortunately going to block access to them for researchers and colleagues.
So it's possible with that kind of technology to identify something that could become viral very quickly. It's been around for a few years now. The media often use it to make decisions about their home page, or to decide on what news they are going to release quickly to Internet users.