I think that virtually every private sector purveyor of facial recognition technology has a similar model. I would throw your attention towards the Cadillac Fairview mall investigation by the Privacy Commissioner of Canada, which involved a non-consensual private sector use of facial analytics that was deemed appropriate in sort of backroom conversations between a private sector company and their lawyers and was only discovered due to a mistake, a glitch in the technology, that revealed what was happening behind the scenes. Under these kinds of models, almost every facial recognition vendor advertises that it can help private sector bodies leverage personal data to improve their market, and that's a problem.
On March 24th, 2022. See this statement in context.