Maybe it's a mix of all of that. If I can make it really simple, I feel like we're all living off of digital devices these days, like laptops, computers and mobile phones. Kids are on them. Adults are on them. It's a great mode of digesting it. Previously, if I wanted disinformation or misinformation and I was in a war zone, I'd get pamphlets from the sky, or if I was sitting in my home, I'd need to turn the television on to a very specific channel—otherwise, I would see snow—to digest some information that would be considered misinformation or could be considered misinformation. Today, it's at my fingertips.
While it seems like there's more, it's just so much more accessible. There is more and there are means to deliver it faster. With the ability to use someone's existing video, like, probably, even mine now, and adjust my voice and apply it to something else and use.... I'll use technologies—