Yes. The thing about that was that the artificial intelligence—what we call “black box pricing”—exploits both the consumer and the driver in that case. It looks to the consumer who wants the ride or the service—it looks at their history and everything else, all the available data, time of day, whether there is a surge on, etc.—and will charge them the maximum amount that it thinks they will accept. Then it looks at the driver and does exactly the opposite. How bad is their day? How low is their rating? What's the minimum amount that driver will accept for that bit of business?
That's how it works. Then, of course, Uber takes everything in the middle. What we're seeing is a sliding scale of commission. The longer you drive and the farther you go, the less you make per kilometre, and the more they make.