Well, I don't know that I have a huge strategy. Right now, I rely on the people I have in the office to simply do the basics.
When we say that we look at the media, we look at the media. We start with that. We have some keywords. I might have 10 or 15 articles a day, so it's not that big. Then we go from there. We try to keep an eye out for what's going on.
As I said, we are going to be working on information management. We just hired her. We had no one. We have some cleaning up of boxes to do. We're there.