I think the level of understanding and knowledge about the issue of privacy among the population is better now than it was eight years ago. That's one of the things I'm quite proud of. I don't claim that people are experts in privacy, far from it, but privacy used to be seen as an issue for experts, for technologists or for people who are maybe not quite on earth. Now we see that privacy is connected to the exercise of fundamental rights: democracy, in the case of Cambridge Analytica, surveillance, in the case of Clearview AI and Tim Hortons, etc.
Privacy is important, and I think people understand it better. It's a bit confusing, but people have a better understanding. It may bring some behavioural changes in the population. I hope it will especially lead to people putting more pressure on elected officials to pass the laws needed to protect them.
I don't think any consumer is asking for the right to have more privacy policies to read in order to be able to give consent. I believe that citizens want to participate in the digital economy and receive digital services from government in a secure manner, knowing that laws have been passed to protect them and that public bodies have been appointed to ensure that their rights are respected.