Firstly, I think that trust comes from having a clear legal regime based on a law model. So Canadians know that this regime protects them and that the full responsibility to protect themselves in this new world is not delegated to them.
Secondly, this confidence comes from the existence of mechanisms and bodies such as our office. These bodies provide citizens with a clear understanding of what they need to do and the assurance that they are protected in terms of the basics. They also know that companies know their obligations.
We talk about the concept of privacy by design, we talk about creating that culture of privacy. When companies start to set up these programs in a transparent way, communicate their obligations with respect to complaints and meet their obligations with respect to proactive disclosure, that's when you approach a culture of privacy.