I think this is the case generally, that people do not have an awareness or a consciousness of the many ways in which their data is used. Hopefully a cellphone user would know that their data is collected by Telus and maybe by a few companies around Telus, but they would not know generally that their data is used for a program like this. I think that's pretty clear.
When we speak to Canadians, their premise is that their data is used for the purposes for which they provided it to the company or the department in question, and maybe a few around, but not for any and all purposes that we see nowadays. That's not the expectation of people. I think that's pretty clear.