Nobody was getting together for drinks. There was a global pandemic, so the conversation was over the phone. She shared with me that she had been tapped as one of a few ministers who were going to take on a major communications role, given her responsibility for small business.
Initially we talked about some of the media interviews that she might do. It was at that time that her office connected with my office. When we realized that the scope of the work was going to be bigger than just advice, initially my partner and I did not want to take on the work. We felt as though we were too busy to do it—