I think that it opened up for some ministers. I don't think all ministers took the opportunity to use the digital tools that are available to them, but I think we're seeing more and more government departments and ministers use those tools.
I think that fundamentally businesses changed how they communicated because they recognized that traditional media are just one output and that people are having conversations and dialogue on digital and social channels. That's a way to really quickly reach people, but it's also a shorter format, so you have to be able to succinctly deliver that message in a way that's compelling and persuasive and allows people to digest the information in an easy-to-understand way.
I do think that in some ways it really did change the way people communicate, and I think in some ways for the better. It allowed people to access the types of tools that maybe they hadn't accessed before.