The frequency of requests grew exponentially at the time. A number of programs had different design elements to them that needed explaining to a range of different businesses. The ability to speak clearly and simply to members of the media, which is an important channel for speaking to Canadians and businesses, was helped by that training. It helped to meet Canadians where they are at—which is on social media—and put information out that way, and to have the tools, whether they were video tools or clear Qs and As we could send to business associations or chambers, etc.
The assistance provided to my office and the work done to help us clearly articulate to millions of Canadians and small businesses across the country how to access supports helped us do that work, in addition to the very good and strong work the civil service did.