That question gets at something that is really at the heart of the digital and data society. There is such a huge volume of data being collected that it becomes impossible to rely on individual consent for all uses. Mechanisms have to be in place to supplement consent in some circumstances.
We don't have the time, the energy, nor the ability to manage consent for all of the data that is collected about us, and with everything that we do. Consent remains important, but it's not enough. Other measures need to be in place. There can be many socially beneficial—