Mr. Chair, perhaps I'll try to take that question. It's a big one. It's an important question.
The identification of individuals and personal information obviously requires a different level of consent. Drawing from my own experience with informed consent, when I'm talking to a patient about having a surgical intervention or something, I have to make sure I'm explaining all of the risks and benefits. As it relates to personal information, an additional level of rigour is certainly required.
I want to highlight some of the earlier comments. Our goal is not to.... We are not directly looking to change individual behaviours. We are generating public health insights to inform and empower the public health community to make—