I'd like to take a moment to pick up where my colleague from the Bloc left off to get a better understanding of this from both Dr. Khan and Mr. Demarsh based on their respective experiences.
We're going into this new frontier of digital epidemiology or surveillance to hopefully help change habits in a way that is beneficial to the public. I'm wondering, from your experiences, what is too far. What are the boundaries that, ethically, we should not breach and that would respect the privacy of people's health and well-being versus the balance of societal good?