If we're talking about personal information, absolutely. If we're talking about de-identified information, there's still knowledge and transparency to encourage customer trust and to earn it, but there's no requirement for consent. In fact, it's probably a little bit unrealistic in most of these contexts. What we heard from Dr. Teresa Scassa and what we heard from the Privacy Commissioner was that in the context of de-identified data, consent is really not realistic and it's not terribly helpful.
On February 17th, 2022. See this statement in context.