I absolutely think it meets a very high standard. I don't know if the standard is shifting all the time. There are new technologies that are being developed all the time, so this is something that we are constantly reassessing. If there is more that could be done to further minimize the re-identification risk, that's a process that we are always looking at in terms of further controls we could layer in.
However, we would absolutely not have achieved the privacy by design certification if we were not right up there with the highest standards. We also received an international award for privacy innovation at the end of 2020.