I'm happy to respond to that as well.
Essentially, the way the TikTok algorithm works is that it looks at signals on how you interact with videos. There are positive signals: Do you like it, comment on it or share it? Do you watch the whole video? Do you watch it again? There are also negative signals: Do you swipe away from it within a couple of seconds? Based on that, we can identify what types of videos you like and look at similar other users who have interacted similarly with that video and then recommend additional content to you. That really allows Canadians to find content and to be recommended content that they think they're going to love. That's what I hear all the time when I talk to people about TikTok. They've learned new things and found these niches that are really special to them.
Perhaps I can give you an example. There's actually a creator in your riding in Mississauga. Her name is Danielle Johnson. She has a company called Realm Candles. I got to meet her earlier this year at one of our events. She specializes in vegan, ecofriendly candles that she's had great success on—