We don't necessarily monitor the development of social media platforms. It goes a little bit back to what I said earlier, that I would worry that we would focus on one specific platform or two specific platforms. I think it's really important to start to educate everybody on really good social media hygiene. I don't know if that's a phrase, but I'm going to call it that. I think it's fundamentally important that every individual takes responsibility for what they're actually sharing and is aware of the cost and the impact that could have on them.
Therefore, if people are being aware and careful, then even if there are other media platforms, they're already in a good state of mind. They're protecting themselves. It doesn't matter if there's another platform developed, because they already have, again, good social media hygiene practices.