I think if there's an acceptable reason for us to be using a social media platform for business purposes.... We do reach a certain type of individual through social media. I think about my 21-year-old and 24-year-old kids. They use social media, so we have to use that as a mechanism to get information to them.
As a rule, though, you have that exactly right. I would look for us to tighten up the usage of social media. There's a cost implication to its usage on mobile devices, and we have to balance data privacy, acceptable usage—