The Social Media Lab produces a report, every two years, entitled “The State of Social Media in Canada”, and we ask Canadians what platforms they use. Certainly most of the top nine platforms would be North American and U.S.-based, except TikTok is the fastest-growing platform. Around one-third of Canadians use it.
Another platform, which hasn't reached a 10% adoption rate in Canada, is Telegram. It is being adopted quite widely around the world. In fact, the rate in terms of the service rating I mentioned is, interestingly, B, so it's quite high versus E for the rest of the platforms. While it's privacy friendly or conscious of users, it's full of Kremlin propaganda discourse, so you pick your poison, unfortunately.
I would definitely keep an eye on Telegram and a lot of messaging types of apps.
I had a question earlier about WeChat and such. Those are really hard to study. Anything this committee can do to help mandate platforms to share insights on those platforms and their public groups, where most of that originates or is propagated, would be very helpful going forward.