I think it's a bit of both. I think they are not providing the full picture. I do not think they fully know what is happening.
For example, a colleague of mine, Joel Reardon, has done some reverse engineering of various apps that say they put in place all the child protection measures. What has been revealed through this is that many apps have not.
Essentially, we're relying on people finding this out and then having a scandal. That's just woefully insufficient here. Transparency on its own is meaningless. We actually need some sort of avenue to investigate, audit and lift the lid on these companies. Otherwise, we end up with a crisis like Cambridge Analytica.