The Department of Canadian Heritage did bring in a very innovative program that would help cultural institutions develop endowments. It was a very practical step. This was, I'm afraid to say, under a previous government. However, they excluded museums from that program, so we have not had the tools and mechanisms by which to develop long-term tools. These were matching components for endowment building.
Otherwise, in terms of developing our support, we've built gift shops. We've maximized on those. We charge admission. In the United Kingdom the government has withdrawn admission to the museums because it wants them to be free and accessible. We, on the other hand, are charging. Sometimes we have a free day so that people of low income can attend, but we want to make our museums open. We want to show things to people. We're not out being offensive. We support our first nations; we want to tell the story of our first nations. We want to tell the story of our communities across Canada, of the differences in this country, so that we can see the similarities between people. We want to show our artists and support our artists. We want to talk about minority groups--for example, the Muslim community in Vancouver. The Museum of Anthropology at the University of British Columbia was very successful--