Thank you.
The specific outreach that we were focused on was the Canada learning bond, which is still a relatively new program. To date, the outreach has comprised a letter sent to eligible families and notices included with their child tax benefit notices.
In conversation with experts who are much more familiar with that particular demographic, they've told me that probably the least effective way to reach low-income families is through direct mail programs and that you need an outreach strategy that connects directly with them in their community. There are certainly organizations across the country that could be far more effective, we believe, in enabling that demographic to become aware of the program and to tap into how to gain advantage of the learning bonds and open up education savings programs.
We are aware that the Canada education savings plan has in fact developed an outreach strategy. In our view, however, it is significantly underfunded.