It works well in schools. As you know, we have a lot of youth--and I have seen them personally as I was growing up--who smoke on school grounds. Certain schools have smoking pits and whatnot. So it's important to reach them, and not only in school. The health departments in the communities are also very helpful with respect to getting the message out to the people.
On October 2nd, 2006. See this statement in context.